So, you've got a killer business idea. But when you sit down to name it, you hit a wall. Every good name you think of is already taken, and the frustration is real. Naming a brand is one of the hardest first steps, and a branding agency can cost a fortune.
This is where AI brand name generators change the game. These tools can spark hundreds of creative ideas in seconds, helping you find a name that’s catchy, relevant, and actually available.
But not all generators are created equal. We’ve tested the most popular options out there to bring you this no-fluff list of the 5 best AI brand name generators to use in 2025.

Before we jump to the list, you might be wondering if an AI can really come up with a great name. The best ones absolutely can. Here’s why they’re a go-to for smart entrepreneurs:
We put the top tools to the test. Here are the ones that made the cut, and who each one is perfect for.

Best for: Entrepreneurs and creators who want high-quality name ideas immediately, without signing up or dealing with a complicated setup.
Why it made the list: SmartPostly’s generator is all about speed and simplicity. You choose your industry and the style of name you want (like "Modern" or "Playful"), type a few keywords, and get instant results. The interface is clean, the AI is smart, and the built-in domain check is a massive time-saver. It’s a powerful, straightforward tool that just works.
Price: Free.

Best for: Tech startups and brands that need a short, catchy, and unique name that’s easy to trademark.
Why it made the list: Namelix is brilliant at creating short, brandable names that you've never heard before. Think names like "Ventra" or "Zynic." It uses a smart AI that learns from your feedback and even generates logo ideas to go with the names. If you’re looking for a name that sounds like a true brand and not just a combination of keywords, Namelix is your best bet.
Price: Free for name ideas. You pay if you want to buy a logo package.

Best for: Founders who want to go from a name to a complete brand identity all in one place.
Why it made the list: Looka is more than a name generator; it’s a full branding platform. After you find a name you like, Looka’s AI can design a logo, create a brand kit with your colors and fonts, and even generate social media templates. It’s the most comprehensive tool for someone who needs to build an entire brand from the ground up.
Price: Free for name ideas. Brand Kits start at around $96/year.

Best for: Anyone starting an online store, especially on the Shopify platform.
Why it made the list: Shopify's Business Name Generator is simple and effective. It’s not the most creative AI on this list, but it’s perfect for generating practical, two-word business names that are clear and professional. It gets straight to the point, finds available domains, and is the perfect starting block for future e-commerce moguls.
Price: Free.

Best for: Entrepreneurs who feel stuck in a creative rut and want to see some "out-of-the-box" ideas.
Why it made the list: Zyro’s strength is its creativity. It takes your keywords and often generates names that are more abstract or metaphorical. While not every suggestion will be a winner, it’s fantastic for breaking you out of a naming slump and showing you possibilities you hadn't considered. It’s a great tool to use when you need a fresh perspective.
Price: Free.
Here’s a quick look at how our top 5 stack up against each other.
| Feature | SmartPostly | Namelix | Looka | Shopify | Zyro |
| Best For | Speed & Simplicity | Modern, Invented Names | Full Branding Package | E-commerce Stores | Creative Spark |
| AI Quality | Advanced | Advanced | Advanced | Basic | Advanced |
| Domain Check | Yes | Yes | Yes | Yes | Yes |
| Style Filters | Yes | Yes | Limited | No | No |
| Logo Maker | No | Yes | Yes | No | No |
| Sign-up Req. | No | No | No | No | No |
The initial challenge of naming a brand is less about creativity and more about efficiency and domain availability. These AI tools have permanently shifted the dynamic, making the process of finding an available, marketable name nearly instantaneous.
The strategic choice for every founder in 2025 is to stop overthinking the brainstorming process. Whether you choose the speed and simplicity of SmartPostly or the deep branding capability of Looka, the best generator is the one that successfully removes the roadblock and allows you to move on to the actual work of building your business.
Use the free tools to define your direction, secure your domain, and transition from the idea phase to the execution phase as quickly as possible.